XIMI VOGUE EXPANDS ITS PRESENCE IN PUNJAB

Patiala: XIMI VOGUE, the fast fashion Korean designer retail chain has opened its first outlet in the royal city of Patiala recently. Spread over an area of 1200 sq. ft, the store is located on Bhupendra road. Now, the brand operates 61 outlets across the country.

With over 1700+ outlets worldwide, XIMI VOGUE is witnessing exponential growth in Indian market. Their outlets offer delightful shopping experience for customers by offering more than 10,000 quality products in categories like Cosmetics, Electronics, Fashion items, Households, Soft toys, Accessories, Undergarments, Footwear, Bags, Gifting, Toiletries and stationaries. Its intelligent product strategy, superior quality products with innovative designs and competitive pricing has contributed significantly towards in making the brand a global success. It’s a one stop shop for all your daily lifestyle needs.

Commenting on the launch, Mr. Shiven Anand, Expansion Head, XIMI VOGUE, said “We are delighted to open our first outlet in Patiala. The outlet has been designed with the Korean concept. The brand have stores in Ludhiana, Chandigarh, Mohali and planning to open more stores in Patiala and Zirakpur. XIMI VOGUE is aggressively moving ahead with its target of opening 200 retail outlets by the end of 2020.

Unlike other retail concepts, this impulse purchase category is among the highest per sq. ft. revenue generator (Rs 3500 – 5000) and enjoys high conversion rate of around 55 percent of walk-ins.

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